Challenge: Client desired a means to immediately engage an audience of physicians attending a breakfast symposium and to also provide the attendees with enduring information in support of the educational objectives of the symposium..

Solution: Delivered a provocative, educationally sound multimedia video for use as an introduction to the symposium. The video also served as an introduction to an Interactive CD-ROM and symposium guidebook that contained all of the information from the symposium including speakers’ bios, all presentations and references.