AHA

Challenge: Client desired a convincing way to encourage attendees of a symposium to take action on a sensitive medical issue and to provide the attendees with enduring information in support of the educational objectives of the symposium.

Solution: Delivered a culturally appropriate multimedia video intended as a “call to action” for intervention of a marginalized yet important medical issue. Multimedia video was used as an introduction to the symposium. The video also served as an introduction to an Interactive CD-ROM and symposium guidebook that contained all of the information from the symposium including speakers’ bios, all presentations and references.