Northeast Utilities

Challenge: Client requested a 30 – 45 second web based message to create excitement around a supplier networking fair and provide an opportunity for the user to register for the event.

Solution: Created a fast-paced web based illustration of the power of networking, and what it can do for the attendees business. By taking the viewer on a dynamic ride—following an electric-like “power line” through a virtual business landscape—the web based video invitation with a registration link carried viewers through hard-hitting, benefit driven messaging leaving them energized and eager to register and attend the event.