Challenge: Client desired a means to internally promote the launch of a new product offering. Promotion would begin with the product launch at a sales summit, following the theme of a movie premier, and would continue with a series of product launch meetings at various bank offices.
Solution: Designed and delivered a multi-part motivational/educational DVD video to support the product launch. With the “look and feel” of a major movie premier, provided an audience warm-up, high-energy teaser, feature presentation and coming attractions multimedia video. Feature presentation was subsequently repurposed and utilized on the corporate website an additional means to introduce the offering to the general.