Webster Bank
Challenge: Client desired a means to internally promote the launch of a new product offering. Promotion would begin with the product launch at a sales summit, following the theme of a movie premier, and would continue with a series of product launch meetings at various bank offices.
Solution: Designed and delivered a multi-part motivational/educational DVD video to support the product launch. With the “look and feel” of a major movie premier, provided an audience warm-up, high-energy teaser, feature presentation and coming attractions multimedia video. Feature presentation was subsequently repurposed and utilized on the corporate website an additional means to introduce the offering to the general.
Recent Comments